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HOME > NOTICIAS > GOOGLE ANALYTICS LANÇA PROGRAMA DE QUALIFICAÇÃO INDIVIDUAL

Em Métricas e Mercado SEM

Google Analytics lança programa de qualificação individual

Fonte: Redação SEMBrasil

Certificado Google Analytics Individual Qualification deverá atrair a atenção de milhares de profissionais de SEM e profissionalizar o mercado de Web Analytics.

O Google anunciou hoje o lançamento de uma nova qualificação orientada ao Google Analytics (GA), ferramenta de métricas e tráfego de sites que concorre com as maiores líderes do setor, como Webtrends. O Google Analytics Individual Qualification (IQ) permitirá aos profissionais de web analytics demonstrar proficiência no Google Analytics.

Embora o Google Analytics seja fácil para iniciantes, é mais poderoso nas mãos dos usuários que o conhecem profundamente. Os usuários certificados GA IQ terão maior facilidade para implementar o crescimento da ferramenta Google Analytics dentro de suas organizações e ajudar os outros a fazerem o mesmo.

O Google oferece o curso on-line gratuito que abrange as técnicas de análise da Web e a implementação, administração e ferramentas de análise do Google Analytics. Membros de agências e anunciantes podem fazer o curso como parte do desenvolvimento profissional.

O programa Google Analytics IQ é adaptado para as agências que querem manter e desenvolver os funcionários que tenham conhecimentos sobre Web Analytics, e para as pessoas que procuram maneiras de melhorar as suas perspectivas de emprego ou ainda seu próprio desenvolvimento. Os usuários, entretanto, não precisam ser associados a uma agência ou organização para fazer o curso e/ou o teste.

"Com o Google Analytics nossos clientes encontraram uma solução gratuita e bastante eficaz para conhecer profundamente os resultados de seus sites e suas campanhas online", afirma Thiago Bacchin, CEO da Cadastra, agência de Search Engine Marketing brasileira que possui a rara certificação empresarial do Google Analytics denominada Google Analytics Authorized Consultant (GAAC), junto com mais duas agências brasileiras Mídiaclick e Mídia Digital.

Para acessar a página do programa, visite http://www.google.com/support/conversionuniversity/.

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