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HOME > NOTICIAS > ZIPCODE QUER CRESCER 15% COM AÇÕES DE EMAIL MARKETING

Em Marketing Online

ZipCode quer crescer 15% com ações de email marketing

Fonte: AdNews

Os dez anos de atuação no mercado de marketing direto trouxeram expertise para que a ZipCode estruturasse e ampliasse a sua área digital. Prova disso é o desenvolvimento de uma área específica para campanhas digitais, já aplicadas anteriormente, porém junto às outras áreas da companhia.

Com know how já adquirido em ações online em empresas como PUC, Senac, BR Labels e Grupo Estado, ZipCode atuará em todo o processo, o que inclui consultoria e planejamento das ações, bem como a coleta de dados, envio das campanhas para bases segmentadas de acordo com a demanda do mercado, além dos relatórios minuciosos de acessibilidade pelo público alvo relacionado com cada ação.

O objetivo da empresa, com o novo departamento, é atuar de maneira ainda mais estratégia junto aos clientes.

Para conseguir prover esse novo desafio, passando a atuar no planejamento e finalização com mensuração de resultados de cada campanha, a ZipCode conta com a experiência de mais de quatros anos em disparos de email marketing e uma carteira de mais de 250 clientes.

O investimento na área inclui a contratação de um profissional altamente capacitado em marketing online. O colaborador atuará como consultor estratégico e buscará novas oportunidades de negócios para a empresa.

Neste plano de reestruturação interna, a ZipCode vislumbra metas ambiciosas. Nos próximos meses, a previsão é crescer em 100% o número de clientes e o volume de envio de mensagens eletrônicas. Até o final do ano, a companhia tem a expectativa de aumentar em 15% a participação do email marketing no faturamento total da empresa.

“O marketing digital é um setor que tem crescido de forma acelerada no Brasil. E, como conseqüência, é preciso conscientizar as empresas sobre o uso correto dos emails em prol de uma campanha realmente efetiva, que traga retorno de marca e vendas. Nesses quatro anos, identificamos as principais deficiências aplicadas pelo mercado para trabalhar com esse canal e vamos atuar nesses pontos para distinguir o spam das ações de email marketing. Além disso, evidenciar a importância da mensuração será um dos objetivos principais com a iniciativa”, explica Ricardo Sleiman, CEO da ZipCode.

O executivo acrescenta que o custo/benefício para o cliente que contrata o serviço é outro fator que desperta a procura. “Nas ações de marketing direto, o email, muitas vezes, entra como complemento de uma campanha e isso facilita no retorno para nossos clientes”, diz.

Link da notícia: http://www.adnews.com.br/internet.php?id=91771

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