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HOME > NOTICIAS > ANÚNCIOS NA WEB RECEBEM MAIS ATENÇÃO DOS USUÁRIOS PELA MANHÃ
Em Métricas
Anúncios na web recebem mais atenção dos usuários pela manhã
Fonte: Ideia 2.0
Os usuários de internet dão mais atenção à publicidade no período da manhã. É o que aponta a empresa de publicidade digital Eyeblaster na pesquisa “Atenção do consumidor”.
De acordo com o estudo, o pico de atenção dos internautas a anúncios se dá às 9h. O horário de almoço é , no entanto, o período em que a interação com as campanhas publicitárias tem maior duração.
O consumidor dispensa, intencionalmente, em média um minuto por dia com publicidade online. Vídeos conquistam quase o dobro da atenção do consumidor, 71 segundos ante 37 das peças sem vídeos.
Quanto ao formato, os anúncios em comunicadores instantâneos obtêm 83 segundos da atenção dos usuários. Peças de rich media (que integram vídeos, áudios e animações gráficas) têm 73 segundos de audiência, enquanto banners atingem 59 segundos e skycrapers (anúncios animados geralmente maiores que um banner comum), 37 segundos.
O estudo foi realizado a partir de uma amostra isolada de 42 bilhões de interações nos diversos formatos, no mundo inteiro, entre setembro de 2008 e março deste ano.
Link da notícia: http://idgnow.uol.com.br/internet/ideia20/archive/2009/09/28/anncios-na-web-recebem-mais-ateno-dos-usurios-pela-manh/
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